WHY NOT?
Our products are Not Only Tasty (NOT™️) but also help you reach your health goals faster and are better for the environment and animals who avoid a tremendous amount of slaughter and suffering when you bite into a NOT™️ Chicken Nugget as opposed to a chicken nugget.
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TO
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20 vegans/vegetarians can be fed on the amount of land it takes to feed 1 meat eater
Food For THought
If the world went vegan now, 8 million lives would be saved by 2050 and greenhouse emissions would reduce by two-thirds.
Risk of death with heart attack
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%
Vegan
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%
Vegetarian
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%
Meat Eater
SO, WHY NOT?
Guilt-free pleasure
Great taste
0g of cholesterol
Uses less land
Good for the planet
Excellent protein source
Non-GMO
Lactose-free
Product with lower carbon dioxide emissions
Food For THought
If you go on a plant-based diet for a year, you save the lives of 105 animals.
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%
of the Egyptian population has elevated cholesterol levels
According to research published in the Egyptian Heart Journal, and switching to a vegan or vegetarian diet even on some days will allow you to substantially decrease LDL (bad) cholesterol levels, compared with omnivorous diets.
Food For THought
Dairy cheese is over five times worse for the environment than vegan cheese.
cruelty-free production
As for animal rights, we are no strangers to the scenes in butchers in the streets and the media when it comes to the lack of animal welfare and the high levels of cruelty towards them in Egypt, which was one of the key motivators for us to launch this brand, to offer you the same taste but without inflicting any cruelty on any living being.
Food For THought
Reducing meats in your diet reduces your risk of heart disease by lowering cholesterol levels.
FAQs
Our products are definitely NOT™ made of any meat or cheese associated products and are 100% plant-based made from a base of soy coupled with certain liquids and flavours to mimic the texture and taste of meat or cheese.
NOT Foods are manufactured in Egypt, specifically in Alexandria which is well known for its fish but we are striving to change the narrative to incorporate plant-based food too in Egyptian culture.
You can shop on our website (where you are now) and you can find the retail outlets we work with on this page.
You can also taste NOT™ at various restaurants around the country.
NOT™ is making plant-based food accessible to all in Egypt as it is a locally made product, available all year-round. It is also giving you a chance to work on achieving your health goals and limiting your meat and dairy consumption which is proven to not just improve health but also the planet.
Sizzling steaks and juicy kofta have been a staple of Egyptian culture, but so has high cholesterol, heart disease, and obesity levels. So yes, meat is bad for you (even chicken) according to research. This is why NOT™ is the answer, giving you the same taste and protein with an added bonus of increasing your life expectancy.
Where do you source your soy from?
All our soy is locally sourced from Egypt. When we say we are local, we mean it!
Our products are safe to reheat after cooking. We recommend reheating once only for the same great taste.
Debunking the anti-soy myth: soy is known for its nutrients, high protein and fibre as it is high in vitamins and minerals, and is low in saturated fat. It has been proven to lower the risk of chronic diseases and cholesterol levels.
Soy also makes up a substantial portion of diets in Asia, such as in Japan who also have among the world’s highest life expectancies, so no soy is not bad for you if consumed in moderation – as is everything else.
Our packages include instructions to pan fry, air fry and bake. Our personal favourite is to air fry the products to limit the use of oil, but that is up to you.
I workout, can I eat NOT™ and still hit my macros?
Definitely. We made our products with you gym rats in mind, so 100g of NOT Foods contains between 14 and 16g of protein. We are working on increasing that even further.
Are your products gluten-free?
Our NOT chicken products are not at the moment but we are working on that to suit all tastes.
However, our NOT Shredded Mozzarella and NOT Cheddar Slices are gluten-free.
We are excited to hear you that you want to join our NOT™-so-boring mission to change the face of meat and protein in the Middle East! Feel free to drop us your CV at germaine@notfoodseg.com at any time.
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